Image by Pexels from Pixabay

In the digital age, social media has become an integral part of our lives. From Facebook to Instagram, Twitter to TikTok, these platforms have transformed the way we communicate, share, and consume information. But have you ever stopped to consider the impact of these apps on our brains? Let’s delve into the science behind it and explore the importance of moderation in our digital lives.

The Science Behind the Screen

Research has shown that social media can have a profound impact on our brains. When we receive a like, comment, or share, our brain releases a neurotransmitter called dopamine, often associated with feelings of pleasure and satisfaction. This is the same chemical reaction that occurs when we eat our favorite food, exercise, or get a compliment. It’s no wonder we find scrolling through our feeds so enjoyable!

However, this constant stream of rewards can lead to the development of addictive behaviors. A study published in the Journal of Behavioral Addictions found that excessive use of social media, particularly in the form of ‘checking behaviors’, was associated with symptoms of addiction.

According to a study, nearly 50% of people surveyed said they are “addicted” to their phones.

The Online Brain: How the Internet May Be Changing Our Cognition

The internet, and by extension social media, may be influencing our cognition in ways we are only beginning to understand. The constant influx of information, the need for immediate responses, and the ability to communicate with a global audience at any time, all contribute to a shift in how our brains process information.

This shift is not without its consequences. Studies have shown that our attention spans are getting shorter and that our memories are less reliable, as the constant access to information makes us more reliant on our electronic devices for remembering things. And if you forget where you left your electronic device, you’ll be up a creek without a paddle!

The Vulnerability of Adolescents on Social Media

Adolescents, in particular, are highly sensitive to acceptance and rejection on social media. Their heightened emotional sensitivity and the protracted development of regulatory processes make them vulnerable to adverse experiences. This underscores the need for guidance and education to help young people navigate the digital landscape safely and responsibly.

Adolescents are in a stage of life where they are still defining their identities and forming relationships, so they are particularly impacted by feedback they receive on social media. This makes them more prone to feelings of rejection and anxiety, and can have a negative effect on their development. Therefore, providing guidance and education is essential to helping them become more resilient and better able to cope with the pressures of the online world.

According to the Pew Research Center, 97% of adolescents use some form of social media, with 45% of them being online almost constantly.

The Neural Correlates of Providing Feedback on Social Media

Providing feedback on social media, such as liking a post or leaving a comment, activates certain areas of the brain. This suggests that our brains are not just passive consumers of social media content, but are actively engaged in the social dynamics of these platforms.

This suggests that social media has the potential to influence our behavior, and that it can be a powerful tool for both positive and negative outcomes. It is important for us to be aware of the potential consequences of engaging with social media and how it can affect us in the long run.

Social media users are expected to reach 5.85 billion in 2027, which would be a global social network penetration rate of 59.4%.

The Role of Social Media in Education

Today’s students and educators have adopted social media for various purposes both within and outside of education. Social media platforms can provide a space for discussion, collaboration, and the sharing of ideas and resources. However, it’s important to ensure that these tools are used responsibly and do not detract from the learning experience.

It is important to establish guidelines for the use of social media in the classroom to ensure that it is used in a way that is beneficial to the students. Additionally, educators should make sure that they are aware of the potential risks associated with social media usage, such as cyberbullying, and how to address them.

For example, having a written policy that outlines expectations for appropriate use of social media and other technologies in the classroom, and consequences for violating these expectations, will help ensure that students use the technology responsibly.

The Importance of Moderation

Like many things in life, the key to a healthy relationship with social media lies in moderation. Here are a few practical tips to help you maintain a balanced digital diet:

  1. Set Boundaries: Allocate specific times of the day for using social media and stick to them. Avoid checking your apps first thing in the morning or right before bed.
  2. Digital Detox: Consider taking regular breaks from social media. This could be a few hours each day, a whole day each week, or even a week-long break every few months.
  3. Mindful Scrolling: Be aware of the content you consume. Follow accounts that inspire and uplift you, and unfollow those that make you feel negative or inadequate.
  4. Real-life Connections: Prioritize face-to-face interactions over digital ones. Spend time with loved ones, engage in hobbies, and participate in activities that don’t involve screens.

In conclusion, while social media apps have revolutionized the way we connect and communicate, they also have a significant impact on our brains and mental health. By understanding these effects and practicing moderation, we can enjoy the benefits of social media without letting it control our lives.


  1. “The “online brain”: how the Internet may be changing our cognition” – This paper discusses the broad motivations behind using social media and how the internet may be influencing our cognition.
  2. “Media use and brain development during adolescence” – This study argues that adolescents are highly sensitive to acceptance and rejection through social media, and that their heightened emotional sensitivity and protracted development of regulatory processes make them vulnerable to adverse experiences.
  3. “What the brain ‘Likes’: neural correlates of providing feedback on social media” – This paper discusses the neural correlates of providing feedback on social media, suggesting additional brain systems that are relevant to our understanding of the neuroscience of social media.
  4. “What should be the role of social media in education?” – This review discusses the role of social media in education, suggesting that today’s students and educators have adopted social media for various purposes both within education and outside of it.

One response to “The Impact of Social Media Apps on Our Brain: A Deep Dive”

Leave a Reply